Hey girl! It’s October, which means not only the celebration of fall but also the wearing of the color pink to support National Breast Cancer Awareness Month. If you have stopped into either of our locations you may have noticed our pink nikibiki bralettes in the fitting rooms along with pink sticky note affirmations to help increase knowledge and support of this disease.
Why is this important? *Breast cancer is the second most common kind of cancer in women. Although breast cancer risk is much lower in men than in women it still occurs. The lifetime risk of getting breast cancer is about 1 in 1,000 in U.S. men compared to 1 in 8 for U.S. women.

*In 2018, it's estimated that among U.S. women and men there will be:

Women
266,120 new cases of invasive breast cancer
40,920 breast cancer deaths

Men
2,550 new cases of invasive breast cancer
480 breast cancer deaths

National Breast Cancer Awareness Month is a chance to raise awareness about the importance of detecting breast cancer early as well as being mindful about making healthy choices in our lives as well as a positive impact in the women & community around us. Make a difference! Spread the word about mammograms and MRI’s, and encourage communities, organizations, families, and individuals to get involved.

Here are just a few ideas:

• Organize an event and ask doctors and/or nurses to speak about the importance of getting screened for breast cancer.
• Encourage women & men to talk with their doctors about when to start getting mammograms/importance of self-screening.

• Educate yourself and loved ones: https://ww5.komen.org/BreastCancer/HealthyBehaviorsampRisk.html

•  Take part in a local event to support the cause, one coming up in Grand Rapids:

ACS Making Strides Against Breast Cancer

• Saturday, October 20, 2018
• Rosa Parks Circle
• 135 Monroe Center St NW
• Grand Rapids, MI
• Registration: 8:30 a.m.
• Walk: 10 a.m.

*American Cancer Society. Cancer Facts and Figures 2018. Atlanta, GA: American Cancer Society, 2018.
Be well girls!
Xo,
Jen