In 2014, the Hudson Jean brand decided to flip the switch. They decided to put an end to the retouching of models, choose real models that were real people for their campaigns, and advocate for positive self-image around the world. They are striving to promote creativity in all aspects, and stand behind people who are devoted to a cause.
We like that.
jb and me is proud to be a Hudson Jean retailer, not only for the flawless fit of their denim, quality materials, and styles that are fashion-forward, but also because they've established themselves as a brand who stands up for what they believe in. When other brands are using extreme retouching, Hudson isn't. jb and me also strives to share a positive self-image with our customers. You are beautiful. You are unique. And you can move #ForeverForward.
We love finding pieces that fit and work for the individual you are. We love helping you share your style! Thank you for helping us to promote the Forever Forward movement with Hudson!
High Waist Barbara - $189 Krista Mid Rise - $198
Shine Skinny in Static Grey - $209 Nicole Ankle Skinny - $198
LETTER FROM PETER KIM (Founder of Hudson Jeans)
To My Family, My Friends, Our Loyal Allies, and All Those Who Want to Help Make a Difference:
We’re hoping to make our next Hudson push a big one.
Last year was the beginning of Hudson’s journey into a bolder vision. In an industry that so often promotes insecurity, the goal was to make sure our product fiercely did the opposite. Today, we are proud to be on the frontlines of putting an end to the retouching of models, and advocating for positive self-image and passionately being yourself.
That said, we’d like to go even further. This year, Hudson is committed to establishing more platforms for creativity to thrive. We believe the problems of today require us to make imagination a priority, because we believe nothing is more powerful than creative rebels devoted to cause. We call this next phase in our journey, “FOREVER FORWARD.”
This is where we need you. To get this idea off the ground, we need our Hudson community to have a united front, declaring to the world that this is who we are, this is the thinking we support, and this is the type of business we want to see.
Below is a link to a video and an image that are the first things we want to get out to the world. We are hoping you SHARE OUR VALUES of the Forever Forward idea, and give one of the pieces of messaging a share on your favorite network. Hashtag #FOREVERFORWARD to join us in the movement! Let’s change how things are done. Let’s change what a company can be.
Let’s do something different in 2015.
With love, admiration and thanks,